Deepa Jewellers Limited

What the company does

Deepa Jewellers operates in the business-to-business gems and jewellery sector, focusing on the sale of products like vaddanam and CNC machine-cut bangles to retail chains and standalone stores. The company generates the majority of its revenue from operations in Southern India, specifically within Telangana, Andhra Pradesh, and Tamil Nadu. Along with its primary offerings, the product portfolio includes traditional neck pieces, armlets, earrings, rings, precious stones, pearls, and gold bullion. Currently, production is fully outsourced to third-party karigars who craft the ornaments according to company specifications. To scale capacity and improve operational efficiencies, the company is in the process of transitioning to a new in-house manufacturing facility located in Hyderabad. Revenue is derived directly from wholesale transactions with jewellery retailers, supported by targeted marketing and flexible take-back arrangements for unsold inventory.