Nityas Gems and Jewellery Limited

What the company does

Nityas Gems and Jewellery designs, manufactures, and sells lab-grown diamond-studded gold jewellery in India. The company operates through an integrated business model comprising business-to-business manufacturing and direct-to-consumer retail. Under its business-to-business vertical, it supplies customized and standardized jewellery to organized retail chains, standalone retailers, and wholesalers across multiple Indian states and select overseas markets. Its direct-to-consumer operations are conducted under the brand Ayaani through a subsidiary, featuring an online storefront alongside physical retail stores operated via company-owned and franchise models. The product portfolio includes rings, earrings, pendants, bracelets, mangalsutras, nose pins, necklaces, cufflinks, and bangles, with a strategic focus on lightweight, affordable luxury, and daily-wear jewellery segments. Manufacturing operations are conducted at a single facility in Surat, Gujarat, with an installed production capacity of 360 kilograms per annum, utilizing in-house karigars and computer-aided design capabilities for end-to-end jewellery fabrication.